USING NLP (NEURO LINGUISTICS PROGRAMMING) FOR SUCCESS IN SALES

If you want  a  successful,  sustainable  business  you 'll need to not  only  serve  your  customers  but  exceed their  expectations. Successful business leaders know that this is one of the key ways to build brand loyalty. Therefore these successful businesses don't sell products or services. Instead, they focus on serving their customers with a product which they will ensure will benefit their customers and make them feel that  their requirements were respected and delivered. The process therefore is relational and not transactional.

Let me explain this further through an example. Very recently I wanted to buy a pair of spectacles and I decided to call and visit a few of the well known opticians. I telephoned some of the respected companies in this industry, with the confidence of having a solution provided for my needs. But the responses to my inquiries were very poor with no serious attention given to understand my requirements. With my telephone call having resulted in being unproductive, I decided to visit the outlet and check it out for myself .